In this project, I redesigned the H&M website to enhance the user experience, improve visual hierarchy, and streamline the shopping journey. Key changes included reorganizing the layout for better product visibility, adding a product review section to support informed decisions, and optimizing the design for responsiveness across devices. The goal was to create a cleaner, more intuitive interface that aligns with modern e-commerce standards while staying true to H&M’s brand identity. The redesign process involved user flow analysis, wireframing, high-fidelity mockups, and prototyping in Figma.